Category Archives: Perspectives

Motivational Mapping

By | Data Science, Perspectives | No Comments
We believe people don’t buy because of their demographics, but because of their motivational drivers.  What if you could target your next campaign by what motivates your targets, rather than just at "men 40-60 who live in Cincinnati"? Instead, use language and graphics that appeal to certain motivational demographics; thrill seekers, coupon...
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What is Inbound Marketing?

By | Data Science, Perspectives | No Comments
Inbound Marketing (aka Content Marketing) is a proven method of attracting and engaging your audiences, then nurturing the relationship to encourage prospects along the sales journey. It is a process whereby you attract prospects to come to you, rather than (or in addition to) traditional marketing and sales techniques where...
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Mobile Marketing & Is It Worth Trying?

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Mobile marketing is marketing on or with a mobile device, such as a cell phone. One definition comes from marketing professor Andreas Kaplan who defines mobile marketing as “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”. There is uncertainty…

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