Mobile marketing is marketing on or with a mobile device, such as a cell phone. One definition comes from marketing professor Andreas Kaplan who defines mobile marketing as “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”. There is uncertainty…
Companies may toy with the question of how they can benefit from rebranding and revitalization. However, when considering this idea, is it important to remember that rebranding addresses the wants of needs of the company’s current and prospective customers, rather than the wants and needs of the company itself. Factors…
I was lucky to attend the most important day of the American History, the Independence Day or commonly known as The Fourth of July. It celebrates the independence from Great Britain. And it is also an opportunity to meet up with the family or party with friends. I was…
