marketing Archives - The Oya Group

The Increase of Social Media

By | Social | No Comments

  Please welcome our new blogger, Jennifer Brackett! Jennifer is our newest intern at Oya, a GenY young lady who is going to be blogging about social media, how it impacts her, and how she uses it in her life. Think of her series as a perspective directly from the…

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My Fourth of July in America

By | Perspectives | No Comments

  I was lucky to attend the most important day of the American History, the Independence Day or commonly known as The Fourth of July. It celebrates the independence from Great Britain. And it is also an opportunity to meet up with the family or party with friends. I was…

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An Ode to the Pitchman, Billy Mays: What We Learned From Him

By | Uncategorized | No Comments

The marketing world lost its most influential pitchman on June 28th. Billy Mays, known famously for his infomercials, took countless household gadgets and turned them into million dollar products. He turned direct response advertising into a respected form of marketing by building a personal brand that was energetic, trustworthy, and captivating. His name was so influential that if your product got his blessing, it could mean millions.

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