When was the last time you took a cold call? Better yet, if your company is doing telemarketing, what’s the hit rate with cold calls? Or, perhaps you’re still counting on trade shows, or referrals, or mailers to generate leads. How effective are those these days? If you’re still slogging through traditional marketing activities and seeing it getting harder and producing fewer results, you must be asking yourself, “There has to be a better way.”
Yes, there is. Inbound Marketing enables you to attract leads, so that people who come to your website are motivated to do something, like filling out a form, where they give you their email address. From there, they’re no longer a stranger, but a lead. And using the marketing automation tools in an Inbound Marketing system, you can nurture that lead until they are ready to take the next step in your sales process.
Compared to traditional marketing, it’ll be like magic. Oya has partnered with the marketing leading Inbound Marketing vendor, Hubspot, to provide a unique way for you to drive business. When you combine our Strategicreative process with the tools and processes of Inbound Marketing you’ll have a powerful system that enables you to attract new traffic, engage them, nurture them, and close them using beautiful, relevant, personal, and compelling content.