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An Ode to the Pitchman, Billy Mays: What We Learned From Him

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The marketing world lost its most influential pitchman on June 28th. Billy Mays, known famously for his infomercials, took countless household gadgets and turned them into million dollar products. He turned direct response advertising into a respected form of marketing by building a personal brand that was energetic, trustworthy, and captivating. His name was so influential that if your product got his blessing, it could mean millions.

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