Since the news of the Kit Kat and Android partnership, Kit Kat has released a new and improved mobile themed website that uniquely integrates tech and smart phone campaign ideas. Their delivery of “the future of confectionery” is very user friendly yet sophisticated. Personally, I was reminded of Apple’s sleek…
Hi, I am Laura, the intern French student of Oya. If you want to know more about differences in business and advertisements between USA and Europe, you should read this article. The differences in advertisements Advertisements in USA do not show naked human body whereas in Europe it is…
I was lucky to attend the most important day of the American History, the Independence Day or commonly known as The Fourth of July. It celebrates the independence from Great Britain. And it is also an opportunity to meet up with the family or party with friends. I was…
The explosion of communication channels has radically changed how companies have to build brand recognition. Traditional marketing departments have been forced to adopt new methodologies and channels, while still holding on to the proven values that make any marketing effective. The latest bandwagon being jumped on in this new world…
On May 14, 2013 Karen and I went to Cisco in order to attend the Silicon Valley Brand Forum. The topic was “How brand storytelling creates relevancy, engagement and action for customers”. I understood the main concepts but not all of the words. Attending such a meeting in English…
Bonjour, I am Laura and I am studying at Toulouse Business School in France. I have joined Oya Group marketing for a three-month internship. Traveling in Los Gatos means new country, new way of life, new company, and new way of work. But it does not scare me, I…
May 17, 2013 – The Oya Group, a Silicon-Valley based integrated marketing agency, is proud to publicize one of its newest team members, Laura Narozny. Laura lives in Toulouse France and is joining us for the summer on a school-sponsored intern program. Laura is the second French intern that…
I was recently invited to download a whitepaper/guide from Marketo titled, “Creating Content that Sells: Content Marketing For Demand Generation.” And, it took me a minute to work out my visceral distaste of this entire concept. The typical, “what’s wrong with this picture?” moment. And it struck me; the…
It’s been The New Big Thing for the last several years. Based on the acceleration in business cycles since the burgeoning of the internet, it’s arguable that anything that’s been The Big Thing for that long is already seeing it’s death knell. Nothing lasts for long in this environment….
It’s THAT time of year again. How did this happen? When did advertisers get the nod that it’s OK to begin broadcasting Christmas commercials and ads BEFORE Halloween? Who OK’d this? There ought to be a law. Maybe I’ll write something up and put it up for vote in…
