Kit Kat Launches New Creative Mobile-Themed Website: The Future of Confectionery has Arrived
Since the news of the Kit Kat and Android partnership, Kit Kat has released a new and improved mobile themed website that uniquely integrates tech and smart phone campaign ideas. Their delivery of “the future of confectionery” is very user friendly yet sophisticated. Personally, I was reminded of Apple’s sleek iPhone internet advertisements because of Kit Kat’s use of rich eye-catching images.
The ad itself is broken up into the different components such as design, pioneering, hardware, features, accessories, and tech specs but begins with a page presenting the ‘Kit Kat 4.4’. I found that their savvy approach to finding ways to describe a Kit Kat as a new phone was great. I had fun interacting with the website and reading the comical points they made such as “As famous for its inside as its outside. Thanks to its world-renowned, tri-core, wafer thin CPU with full chocolate coverage”.
Not only did the website leave me seriously craving for a Kit Kat, but its creativity and use of tech jargon like the ‘Cloud’ makes me want to share it with others. I enjoyed looking and reading about the new Kit Kat 4.4 This was a smart move for Kit Kat because it gives them a sense of new identity without having to change a single thing. With Google publicly stating that the new Android smart phone operating system will be called ‘Kit Kat’, the Hershey Company has joined the social media bandwagon.
Check out the website for yourself here.