Same Oya, Only Better We Did It! (Finally) A New Dawn, A New Day (for Us) More (better), more (services), more (cool stuff). How many more trite phrases could I come up with? The possibilities are endless, right? Well, I couldn’t decide on one title and all of these do…
Social media is a great resource for companies, organizations, groups, and individuals. It gives people the ability to be able to communicate with masses of potential consumers, supporters, and affiliates. However, since social media is incredibly popular in today’s society, it also has negative consequences due to the large world…
The 86th Oscar Academy Awards aired last night and integrated social media more than any of their past shows. This year’s host, Ellen DeGeneres, is a Twitter guru. Her Twitter page has around 27 million followers over 8 thousand tweets. She kept her phone, a Samsung Galaxy Note 3, handy…
The 2014 Mobile World Congress in Barcelona, Spain is just around the corner and everyone is gearing up for the show. Neomobile will be holding a photo competition at Mobile World Congress where attendees will have the chance to score a mobile advertising campaign worth €10K, about $14,000. Neomobile will be…
The Super Bowl is a time to embrace football, food, family…and advertising? Super bowl Sunday is one of the most significant days of the year for American advertisers. The Super Bowl campaigns of 2014 are utilizing social media to its fullest extent. Social media outlets are massive, free, and have…
At the Golden Globes last week in Los Angeles, Instagram gave their users the chance to get to know the celebrities on a more personal level. These social media users were allowed to play journalist with their Instagram App. Instagram, now owned by Facebook, created an InstaStop Video Q&A Station…
On November 15th, Miles, a five year old cancer fighter got his wish granted from the Greater Bay Area Make-A-Wish Foundation to become a superhero. San Francisco was fully transformed into Gotham City, complete with a black Lamborghini and bat signal. Batman and Miles, also known as BatKid or…
A Halloween without any candy is a scary idea for kids and sweet-toothed adults. Crest toothpaste and Oral-B toothbrushes created a viral commercial ad that shows children reacting to this concept. Children dressed up in their Halloween costumes were expecting to be given candy but were presented with “healthy…
On March 14, 2013—The Oya Group was recognized by an elite group of peers for their outstanding work on the redesign of XL Construction’s website. The work was judged by three senior agency creative directors from top-tier Western Region agencies. They chose XL’s website out of the largest group…
