Crest’s Halloween Treats Gone Wrong
A Halloween without any candy is a scary idea for kids and sweet-toothed adults. Crest toothpaste and Oral-B toothbrushes created a viral commercial ad that shows children reacting to this concept. Children dressed up in their Halloween costumes were expecting to be given candy but were presented with “healthy Halloween treats” instead.
The unique treats offered were “veggie fruit chews” made from tofu, asparagus, beets, and more. They were all made with very little or no sugar but were designed to look appealing to the children. Containing only vegetables, they tasted nothing like candy.
The reactions of these children are absolutely priceless. Rishi Dhingra, North America oral care marketing director for Procter & Gamble, stated that the reactions were all natural and unscripted. “This is the most worst I ever tasted,” one boy says.
I think that Crest and Oral-B created a great advertisement. A focus group of children in Halloween costumes is not something you see every day. The comical reactions only children are capable of really make this commercial memorable and worth sharing. Posting the commercial on YouTube was a very smart move for these companies. With how popular sharing videos on social media is, the video instantly became famous. The video has almost 4 million views today. Let’s just hope these poor kids were given some real candy afterward. #sweethalloween
Click here to see the video.