With the constant growth of social media, we are learning to send messages rather than call our friends and family. We take walks and spend our time scrolling through newsfeeds rather than enjoying the outdoors. We communicate with more people online than we do in person and the sense of…
At the Golden Globes last week in Los Angeles, Instagram gave their users the chance to get to know the celebrities on a more personal level. These social media users were allowed to play journalist with their Instagram App. Instagram, now owned by Facebook, created an InstaStop Video Q&A Station…
The excitement of the holiday season is not quite over for those who attended the Consumer Electronics Show (CES) in Las Vegas last week. From enormous curved televisions to gesture-controlled gadgets, this year’s CES showcased just how much money people wish they could spend on electronics. As an avid…
The social media craze is consuming just about everything, including the holiday’s. Consumers and companies alike are using social media to share news about deals, online and in-store shopping experiences, and more. According to Hubspot, consumers are 71% more likely to make a purchase based on social media referrals….
On November 15th, Miles, a five year old cancer fighter got his wish granted from the Greater Bay Area Make-A-Wish Foundation to become a superhero. San Francisco was fully transformed into Gotham City, complete with a black Lamborghini and bat signal. Batman and Miles, also known as BatKid or…
A Halloween without any candy is a scary idea for kids and sweet-toothed adults. Crest toothpaste and Oral-B toothbrushes created a viral commercial ad that shows children reacting to this concept. Children dressed up in their Halloween costumes were expecting to be given candy but were presented with “healthy…
Since the news of the Kit Kat and Android partnership, Kit Kat has released a new and improved mobile themed website that uniquely integrates tech and smart phone campaign ideas. Their delivery of “the future of confectionery” is very user friendly yet sophisticated. Personally, I was reminded of Apple’s sleek…
With so many people using social media these days, it is a common question to ask why they share on social media. For some people, social media can be an outlet to let others know about their interests or what they’re up to, to recommend something, or to get…
This past weekend, I competed in the Rock n’ Roll San Jose Half Marathon hosted by Competitor Group. Prior to the start of the race, I was emailed about “runner tracking.” Competitor Group offered all race participants the option of having their progress from start to finish posted on…
Recently on AMC’s show ‘The Pitch’, Little Caesars, one of the worlds most recognizable and popular pizza brands, auditioned two advertising agencies to come up with a way to change consumer ideas about their product. Little Caesars wanted a new campaign to emphasize the quality of their dough, sauce,…
