Category Archives: Uncategorized

The world is now less fun…

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This week marked the passing one of the best comedians of all time. Dom DeLouise. Truly a master of characters, improvisation, and general insanity, he was the inspiration of an entire generation of “new” comedians such as Robin Williams and Billy Crystal. I had the pleasure once of seeing Dom…

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Storytelling from the Prez down

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In a recent article in the LA Times, writer Mike Dorning speaks about Jon Favreau, the president’s storyteller in chief. Favreau makes it clear that one of the key elements that enables Obama to communicate so powerfully is story. “Favreau has explained their joint approach to friends simply: ‘Tell a…

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Keep ’em satisfied

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I have written previously about invisible quality–that quality that most (good) creative firms provide that makes invisible the effort and skill that goes into making top quality creative. Now, of course, the question comes to mind, if our efforts at delivering quality are aimed, at least partly, at making the…

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Invisible Value

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As marketers we are service providers. As service providers it has been often said that the best service is “invisible,” that the client sees the results and gains the service, but doesn’t (and, perhaps, shouldn’t) see the effort involved. Now, if this is true, when it comes to marketing, how…

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What A Day!

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WOW. That’s all I can say. The inauguration ceremony was absolutely amazing. And the crowd…there were so many people of every age and race; it was quite a sight. I have some great pics and stories, but I’m recuperating at the moment and need to sleep desperately. And we’re driving…

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