Category Archives: Uncategorized

Cloudy with Chance of Symbols

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Recently I had the chance to attend the Churchill Club dinner at which Larry Ellison was interviewed by Ed Zander. Always an interesting interview, Larry was in good form that night and talked on topics ranging from his commitment to win next year’s America’s Cup (if the Swiss don’t cheat)…

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So, It’s Just an Apple?

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Logos are created to visually communicate the brand of a company, product, or service. In the blink of an eye, with or without prior interactions, the receiver should gain a basic understanding of the core values of the brand. It is the designer’s responsibility to learn about these core values…

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An Ode to the Pitchman, Billy Mays: What We Learned From Him

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The marketing world lost its most influential pitchman on June 28th. Billy Mays, known famously for his infomercials, took countless household gadgets and turned them into million dollar products. He turned direct response advertising into a respected form of marketing by building a personal brand that was energetic, trustworthy, and captivating. His name was so influential that if your product got his blessing, it could mean millions.

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