On November 15th, Miles, a five year old cancer fighter got his wish granted from the Greater Bay Area Make-A-Wish Foundation to become a superhero. San Francisco was fully transformed into Gotham City, complete with a black Lamborghini and bat signal. Batman and Miles, also known as BatKid or…
A Halloween without any candy is a scary idea for kids and sweet-toothed adults. Crest toothpaste and Oral-B toothbrushes created a viral commercial ad that shows children reacting to this concept. Children dressed up in their Halloween costumes were expecting to be given candy but were presented with “healthy…
With so many people using social media these days, it is a common question to ask why they share on social media. For some people, social media can be an outlet to let others know about their interests or what they’re up to, to recommend something, or to get…
This past weekend, I competed in the Rock n’ Roll San Jose Half Marathon hosted by Competitor Group. Prior to the start of the race, I was emailed about “runner tracking.” Competitor Group offered all race participants the option of having their progress from start to finish posted on…
Recently on AMC’s show ‘The Pitch’, Little Caesars, one of the worlds most recognizable and popular pizza brands, auditioned two advertising agencies to come up with a way to change consumer ideas about their product. Little Caesars wanted a new campaign to emphasize the quality of their dough, sauce,…
Please welcome our new blogger, Jennifer Brackett! Jennifer is our newest intern at Oya, a GenY young lady who is going to be blogging about social media, how it impacts her, and how she uses it in her life. Think of her series as a perspective directly from the…
The explosion of communication channels has radically changed how companies have to build brand recognition. Traditional marketing departments have been forced to adopt new methodologies and channels, while still holding on to the proven values that make any marketing effective. The latest bandwagon being jumped on in this new world…
One of the things that I never really hear when the pundits talk about the use of Social Media is the high level of humor out there. Yes, a lot of it is crap, but then again, we never hear the bits that don’t make it into a Seinfeld…
Everyone say Happy Birthday to our favorite ad medium, the banner ad! Yes, on October 27th, the banner ad turned 15. It’s hard to believe, but in 1994, when the web was still only just graphical and DSL was unknown and downloads were at 24.4kbs (remember that?) the very first…
