If there were ever any doubt that telling stories can help build communities, markets, and supporters, here is an article that makes it clear. This is a very sad story of a girl suddenly dying of a mysterious disease, played out fully on Twitter. Beyond the obvious tragedy, what I…
Have you heard? Did you see anything? What’s happened to Jack? These are the questions Jack In The Box is trying to get us to ask. With one Super Bowl commercial, depicting their CEO/mascot Jack getting hit by a bus, his iconic yellow hat thrown to the ground, his round,…
The recent massive success of Barack Obama in garnering support online via social networks has brought what was already an emerging trend from the early adopters to the masses–or a lot more of them, anyway. There is certainly no doubt that the power of these social networks is only starting to…
As the social networking wave continues to grow, sites such as Facebook and Twitter are attracting more than just party-seeking college kids and chatty tweens. In February 2007, a young political official wondered social networking might help him take on a battle for high leadership. His hope was that social…
