Many of us in the web world have had the experience of being given the task of taking a long document and preparing it for use on the web. Whether it’s a piece that is designed to just be read (brochure-ware), or a process (such as a survey or test), we need to find a way to work with designers and developers to create a web experience that is great for the users of the material.
As a full-service creative agency, we get this question a lot. A client has a large document or long process that they want to put on their website, but they have no idea how to go about it.
Well, after starting, stopping, restarting, and a lot of learning about the intricacies of WordPress, Our site has launched! Yes, you can now see the new site at www.oyagroup.com. One thing that we have learned throughout this process is the value of external agencies. The more objective view and…
A few months ago Karen (my partner in crime) found this video from the Dollar Shave Club. We thought that the video promoting the service was just hysterical, and in fact, it went viral in just a few days. I even joined the club for a while and it…
You’ll recall in our last episode Oya, a branding company in the Bay Area, decided to move to WP, to SEO the heck out of our site, and start incoming marketing.
After slogging through the lengthy process of picking vendors and generating keywords (which turns out to be an amazingly intricate process. I learned a lot from Rob Sanders of RSO Consulting), it was time to apply what we’d done and start down the magical process of content and inbound marketing! Wrong….
As I wrote in our last entry, we are a design company in the SF Bay Area, and have finally decided–after putting it off for too long–to dive into really CMSing and SEOing our site with the intention of producing a greater influx of inbound leads. After deciding on…
Well…we finally decided it’s time to eat our own dog food; move our site under a CMS and vastly increase the effectivity of what little SEO we’ve had–which up until now was the very basics–with the intent of attempting to radically increase our inbound lead generation during the year. This…
In a recent article at Webguild (for the sake of honesty, one of my favorite web analysis sites) John Dvorak writes about a recent academic study of the reviews on the Amazon site. You can see the actual study here: http://www.freelunch.me/ The results are nothing short of shocking. While their…
