In a recent posting on e-consultancy the author questions the validity of the results we get when we use mathematical models to consolidate the mass of data we get from our Big Data. It’s a really good question. After all, people are not particularly good at dealing with large…
It’s been The New Big Thing for the last several years. Based on the acceleration in business cycles since the burgeoning of the internet, it’s arguable that anything that’s been The Big Thing for that long is already seeing it’s death knell. Nothing lasts for long in this environment….
The conclusion of our continuing series on how to webify large documents without going insane. Part 6, Providing Guideposts Step 6: Determine and Implement the Process Flow You’ve now decided on the context for the material, broken it down to smaller chunks, created guideposts, and decided if your users…
As a marketing company, we see this all the time. Start-ups get funded, yet they still maintain that scrappy mindset that has them avoid spending money. They want to save on everything, from office furniture to (of course) marketing. But, the truth is that you can save your way…
Our continuing series on how to webify large documents without going insane. Part 6, Providing Guideposts Step 5: Using the Structure to Provide Guideposts In order to get through complex materials, users need to be able to understand where they are, what’s to come, and how much more they…
The latest chapter in webifying large documents without going insane; Providing Structure Step 4: Providing Structure Structure provides safety; a well-structured piece can be any length and still allow readers/users to enjoy getting through it. This can be highly challenging work, especially if the source document hasn’t been written…
One of the things that I never really hear when the pundits talk about the use of Social Media is the high level of humor out there. Yes, a lot of it is crap, but then again, we never hear the bits that don’t make it into a Seinfeld…
The latest episode on how to get large docs or processes onto the web without going insane.: Step 3: Consider the Best Environment One critical area that is often not considered is the environment in which the material is presented. It’s critical because the environment provides context for users,…
The latest episode on how to get large docs or processes onto the web without going insane.: Step 2: Determine the Document Type and Process Flow Whether brochure-ware or a process, your users will greatly appreciate being kept in mind during the production process—it shows that you care about…
Intro and First Steps We have all had the experience of landing on a web page to only find an unstructured, long, complex document or process. Let’s face it; it’s an awful experience. Without any structure or guidance, long materials, especially on the web, tend to be daunting and…
