Mobile marketing is marketing on or with a mobile device, such as a cell phone. One definition comes from marketing professor Andreas Kaplan who defines mobile marketing as “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”. There is uncertainty…
Incorporating social media into your business’s daily routine can sometimes be difficult, especially when you’re time crunched, have a busy day, or just don’t know what to write about. On those days, it’s most helpful to have a quick, easy, and interesting post in your back pocket that you can…
Social media is a great resource for companies, organizations, groups, and individuals. It gives people the ability to be able to communicate with masses of potential consumers, supporters, and affiliates. However, since social media is incredibly popular in today’s society, it also has negative consequences due to the large world…
Companies may toy with the question of how they can benefit from rebranding and revitalization. However, when considering this idea, is it important to remember that rebranding addresses the wants of needs of the company’s current and prospective customers, rather than the wants and needs of the company itself. Factors…
You may ask yourself why your company should create a company page, not knowing if it is worth the time or the effort. However, company pages have a lot of potential and can help you educate others about your business in a helpful and organized way in addition to your…
LinkedIn is a powerful professional online community made up of over 270 million members in over 200 countries and territories around the globe. Having a LinkedIn profile will benefit employees and companies alike, making them more productive and successful. With 2 new LinkedIn members joining every second, this professional network…
The 86th Oscar Academy Awards aired last night and integrated social media more than any of their past shows. This year’s host, Ellen DeGeneres, is a Twitter guru. Her Twitter page has around 27 million followers over 8 thousand tweets. She kept her phone, a Samsung Galaxy Note 3, handy…
WhatsApp describes itself as “a personal real-time messaging network allowing millions of people around the world to stay connected with their friends and family”. I personally see it as a text messaging replacement. The app is free to install, but users must pay $.99 a year to use it. WhatsApp…
The 2014 Mobile World Congress in Barcelona, Spain is just around the corner and everyone is gearing up for the show. Neomobile will be holding a photo competition at Mobile World Congress where attendees will have the chance to score a mobile advertising campaign worth €10K, about $14,000. Neomobile will be…
