Category Archives: Perspectives

The Decline of the Guild

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The traditional guild – an association of people in a common trade – is steadily loosing its members. Largely, it is due to the wealth of trade secrets now shared online, but other factors are still unknown and puzzling their recruiters. I’ve participated in a variety of organizations across North…

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The Power of Crowds

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According to an article in Scientific American Mind, the “wisdom of the crowd” effect occurs when you ask a crowd a question, average their guesses, and the result you end up with is closest to the correct answer. If this is true, and consistency is a key to persuasion, can an experienced actor pull off a prank in today’s highly wired world or will the plugged-in crowd collectively conclude that it is a hoax even before the media professionals do?

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