This past weekend, I competed in the Rock n’ Roll San Jose Half Marathon hosted by Competitor Group. Prior to the start of the race, I was emailed about “runner tracking.” Competitor Group offered all race participants the option of having their progress from start to finish posted on…
Recently on AMC’s show ‘The Pitch’, Little Caesars, one of the worlds most recognizable and popular pizza brands, auditioned two advertising agencies to come up with a way to change consumer ideas about their product. Little Caesars wanted a new campaign to emphasize the quality of their dough, sauce,…
Please welcome our new blogger, Jennifer Brackett! Jennifer is our newest intern at Oya, a GenY young lady who is going to be blogging about social media, how it impacts her, and how she uses it in her life. Think of her series as a perspective directly from the…
Hi, I am Laura, the intern French student of Oya. If you want to know more about differences in business and advertisements between USA and Europe, you should read this article. The differences in advertisements Advertisements in USA do not show naked human body whereas in Europe it is…
I was lucky to attend the most important day of the American History, the Independence Day or commonly known as The Fourth of July. It celebrates the independence from Great Britain. And it is also an opportunity to meet up with the family or party with friends. I was…
The explosion of communication channels has radically changed how companies have to build brand recognition. Traditional marketing departments have been forced to adopt new methodologies and channels, while still holding on to the proven values that make any marketing effective. The latest bandwagon being jumped on in this new world…
On May 14, 2013 Karen and I went to Cisco in order to attend the Silicon Valley Brand Forum. The topic was “How brand storytelling creates relevancy, engagement and action for customers”. I understood the main concepts but not all of the words. Attending such a meeting in English…
Bonjour, I am Laura and I am studying at Toulouse Business School in France. I have joined Oya Group marketing for a three-month internship. Traveling in Los Gatos means new country, new way of life, new company, and new way of work. But it does not scare me, I…
I was recently invited to download a whitepaper/guide from Marketo titled, “Creating Content that Sells: Content Marketing For Demand Generation.” And, it took me a minute to work out my visceral distaste of this entire concept. The typical, “what’s wrong with this picture?” moment. And it struck me; the…
Not long ago, we asked the question, “Is Content Marketing Already Dying?” Although it is clear that the content marketing craze isn’t over, It still looks to be like email in the 2000s, on the down slope. The vast sea of content on the Internet and available for download…
