As the principal of an agency I do a lot of writing for clients and I also manage writers. We write for many different types of clients; technology, consumer goods, finance, medical devices, biotech, pretty much the gamut of businesses you see in Silicon Valley. So I have both the…
Social media is a great resource for companies, organizations, groups, and individuals. It gives people the ability to be able to communicate with masses of potential consumers, supporters, and affiliates. However, since social media is incredibly popular in today’s society, it also has negative consequences due to the large world…
Companies may toy with the question of how they can benefit from rebranding and revitalization. However, when considering this idea, is it important to remember that rebranding addresses the wants of needs of the company’s current and prospective customers, rather than the wants and needs of the company itself. Factors…
LinkedIn is a powerful professional online community made up of over 270 million members in over 200 countries and territories around the globe. Having a LinkedIn profile will benefit employees and companies alike, making them more productive and successful. With 2 new LinkedIn members joining every second, this professional network…
Not long ago, we asked the question, “Is Content Marketing Already Dying?” Although it is clear that the content marketing craze isn’t over, It still looks to be like email in the 2000s, on the down slope. The vast sea of content on the Internet and available for download…
The conclusion of our continuing series on how to webify large documents without going insane. Part 6, Providing Guideposts Step 6: Determine and Implement the Process Flow You’ve now decided on the context for the material, broken it down to smaller chunks, created guideposts, and decided if your users…
As a marketing company, we see this all the time. Start-ups get funded, yet they still maintain that scrappy mindset that has them avoid spending money. They want to save on everything, from office furniture to (of course) marketing. But, the truth is that you can save your way…
Our continuing series on how to webify large documents without going insane. Part 6, Providing Guideposts Step 5: Using the Structure to Provide Guideposts In order to get through complex materials, users need to be able to understand where they are, what’s to come, and how much more they…
The latest chapter in webifying large documents without going insane; Providing Structure Step 4: Providing Structure Structure provides safety; a well-structured piece can be any length and still allow readers/users to enjoy getting through it. This can be highly challenging work, especially if the source document hasn’t been written…
The latest episode on how to get large docs or processes onto the web without going insane.: Step 3: Consider the Best Environment One critical area that is often not considered is the environment in which the material is presented. It’s critical because the environment provides context for users,…
