All posts by Adam Gordon

February 27, 2015
3

Marketing Automation

By | Data Science | No Comments

Get the best from every lead. It sounds good, but how do you do that? Let’s say that you’re doing everything right today. You’re publishing blogs, promoting them on social media, doing everything you can to track every visitor to your site, and sending out the most relevant materials possible….

Read More
February 27, 2015
2

Inbound Marketing

By | Data Science | No Comments
When was the last time you took a cold call? Better yet, if your company is doing telemarketing, what’s the hit rate with cold calls? Or, perhaps you’re still counting on trade shows, or referrals, or mailers to generate leads. How effective are those these days? If you’re still slogging through...
Read More
February 27, 2015
1

Motivational Mapping

By | Data Science, Perspectives | No Comments
We believe people don’t buy because of their demographics, but because of their motivational drivers.  What if you could target your next campaign by what motivates your targets, rather than just at "men 40-60 who live in Cincinnati"? Instead, use language and graphics that appeal to certain motivational demographics; thrill seekers, coupon...
Read More