On May 14, 2013 Karen and I went to Cisco in order to attend the Silicon Valley Brand Forum. The topic was “How brand storytelling creates relevancy, engagement and action for customers”. I understood the main concepts but not all of the words. Attending such a meeting in English…
In a recent article in the LA Times, writer Mike Dorning speaks about Jon Favreau, the president’s storyteller in chief. Favreau makes it clear that one of the key elements that enables Obama to communicate so powerfully is story. “Favreau has explained their joint approach to friends simply: ‘Tell a…
