AT&T Encourages Support for USA Olympic Team Through Social Media
The Winter Olympic Games of 2014 are finally here, and they began last week in Sochi, Russia. Fans across the nation are tuning in to watch the world’s best athletes give it all they’ve got and compete for the gold. AT&T has shown their support for Team USA with a custom app they created to make travel and communications easier for athletes and coaches. The app features a calendar, maps, and logistical information.
AT&T also wants to encourage fans to support Team USA with their new #ItsOurTime app. The free #ItsOurTime app is available for download and is compatible for both Android and IOS devices. It allows fans to show their spirit like never before, giving them the opportunity to record themselves cheering on the team with a “U-S-A” chant. Once the app is downloaded, fans can sign in using Facebook, Twitter or email, and upload their unique “U-S-A” chant.
By making their app compatible with social media, I can ensure that AT&T will receive more recognition for it. I have seen the campaign on my personal Facebook newsfeed, and the Winter Games only started last week.
AT&T has created a relatable campaign that focuses on support and bringing people together with the tagline and hashtag #ItsOurTime. Click here to watch one of the television spots AT&T created to show their support and encourage fans to join them. Unfortunately not everyone can be in Sochi, Russia, for the 2014 Olympic Winter Games, but we can still cheer Team USA on to gold from home. Go USA!