The explosive changes in marketing in recent years have forced websites to evolve. No longer online brochures, they are living entities that entice audiences to visit, nurture relationships, and become a vital element in their owner’s sales cycles. Marketing Automation and Inbound/Content Marketing have means they are born of science and rooted in creativity.
We believe people don’t buy because of their demographics, but because of their motivational drivers. What if you could target your next campaign by what motivates your targets, rather than just at “men 40-60 who live in Cincinnati”? Instead, use language and graphics that appeal to certain Motivational Demographics; thrill seekers, coupon lovers, egotists, decisive people, etc. What would That do to the rest of your marketing metrics? We have seen huge uplifts in response using MM, so high that we don’t consider a test successful unless at least a 30% increase in response is achieved. NOT your typical analytics (there’s enough of that out there already) MM provides a deep look into the Motivational components of what’s driving your buyers.
Read OnIf you’re still slogging through traditional marketing activities and seeing it getting harder and producing fewer results, you must be asking yourself, “There has to be a better way.”
Yes, there is. Inbound Marketing enables you to attract leads, so that people who come to your website are motivated to do something, like filling out a form, where they give you their email address. Read more…
To just track and stay in front of volumes of leads is a nearly impossible task. And, because you need to provide a higher level of service to nurture your prospects through every stage of the sales journey, that adds more layers of complexity to the task. The result of not resolving this is lost business, dissatisfied customers, and longer sales cycles.
With the plethora of outbound marketing materials and the almost completely ubiquitous nature of internet access (due to mobile devices), it’s no wonder that more and more companies are turning to Marketing Automation (MA) platforms. Read more…