Alka Seltzer for a Brand
It can be so frustrating. You start a company with some great technology and big ideas. You drive enough demand to show that you really have something that the market wants. You get some funding, and the growth accelerates meteorically. You’re doing great.
Then, one day, your head of marketing walks into you office and says, “Our brand sucks. It’s too hard to use and makes us look too much like the start-up we were X years ago.”
That’s the problem MarkLogic had when they came to us. Their business was doing great, their problem was just with the utility and ease-of-use of the logo, and the small company image it presented. But they didn’t want massive changes; they just wanted to improve things so it wasn’t so difficult to create shirts, hats, and all the other types of tchotchkes a mid-sized company needs to produce. Every time they had a trade show or needed a new folder, the marketing department encountered the same problems, making everything take twice as long as it needed to.