Tech Company Prepares for Acquisition
It was really clear when we met with Postini for the first time that they had simply outgrown their brand, a problem that is actually pretty common in the business world. They had started out life as an anti-spam point solution; a very good one certainly, but still anti-spam for individual systems. And their brand and positioning were great for that company.
But, when they came to us, they simply weren’t that company anymore. Through the years they had developed new anti-spam and security modules, had grown their customer base tremendously, and were now serving up a unique and effective enterprise-quality internet security suite.