Getting to $100M
The management of Service Performance Corporation (SPC) came to us with a question. They had grown from the founder’s garage to a $20M facilities management company. Their question was: “We have a plan to be a $100M company in five years—is “Service Performance” the company that is going to get us there?”
A really good question.
Starting out life with a small number janitors and the founder, offering janitorial to local businesses. They had grown over the subsequent 18 years to a full services facilities management company, managing millions of square feet across the Western U.S.
Part of their problem was that, while Service Performance worked as a name in the 80s, it was not so much in the 2010s, and all of their materials still looked and sounded like a janitorial company. They had very little to say on the full facility services they offered, so the response they were getting from sales calls and marketing campaigns was to get pigeonholed into a janitorial role.