Hi, we’re Oya

Strategic Creative. What does that even mean???!!! Fundamentally we believe that what we do should make sales easier. For that you need to communicate, inspire, and incite your audience to take action. That requires a mix of strategy (science) and creativity (art) to produce results. So we’ve amassed a team of strategic and creative professionals with experience up the wazoo.

Karen Hebert

Partner & Brand Strategist

As the founder and director she oversees operations, defines creative values and direction, and ensures delivery of highly effective brand and customer experiences. She also acts as creative director on key strategic accounts where  her work has been instrumental in helping define the brands and campaigns of companies such as XL Construction, Cisco, Oracle, MarkLogic, and Postini. Karen has won numerous awards for identity and web design, was recognized and certified as a leading women-owned business and Business of the Year. She currently holds leadership positions on the board of various non-profit organizations. Originally from the Midwest (brrrrrrr), she currently lives in the Bay Area with her husband, two kids, and a dog named Rain.


Adam Gordon

Partner & Storyteller in Chief 

An award-winning writer, strategist, and marketer who developed effective GTM plans for major brands, including Kodak, Postini, and Cisco. His work often focuses on helping executives launch new products, companies, and rethink directions for their businesses and brands. Prior to joining Oya, Adam was in Engineering and then spent 15 years in product marketing, business development and sales. He understands the unique needs of marketing and sales organizations and what is needed for a company to make a strong market entry. Originally born in the UK, raised in Los Angeles, and a graduate of UCSC (Go Slugs!), Adam currently resides with his family in the Bay Area.