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THE OYA GROUP · January 2010  |  oyagroup.com
Outcome-oriented Marketing 408-358-3444
Articles

Best Media/Marketing Tech Innovations
of the Decade

Check out Ad Age's Best of the Decade list featuring the top ten tech innovations that revolutionized the media/tech industry.
> read

10 Small Business Lessons From Zappos
"Whether or not you think that the Zappos model may work for your business, there are definitely some lessons you can take away from their 10 guiding principles."
> read


Style Versus Design: Why Understanding the Difference is What it’s All About
"Many young web designers view their craft the way I used to view pop culture. It's cool or it's crap. They mistake Style for Design, when the two things are not the same at all. Design communicates on every level."
> read

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Client Spotlight
All Eyes Are on Your UIs

"Good design shows that the company cares about their customers."
Hartmut Esslinger, Founder of Frog Design.

Recently we've been designing interfaces for web applications. These apps are quite varied, from supply chain management to legal software, but they have one thing in common; the owners want to provide their customers the best possible experience.

A great UI requires a profound understanding of how people process information. The payoff is that a superb design is the best marketing; it retains clients and grows businesses.

learn more

Digital Strata application design
From "The Oya Spiel"

How Tablets Could Influence Online Marketing
"Rumors of this year's new electronic devices are bubbling as the first week of a new year wakes up from a light doze."
> read

Experience Your Own (Online) Death
"There has been a lot of conversation recently—both online and off—about the coming demise of social networks (especially Twitter, which seems to be a favorite target these days)."
> read

Search Off the Web
"As computers find their way further into our daily lives, the skills that many of us are developing are becoming vital for things beyond just searching the web. "
> read

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THE OYA GROUP · 408.358.3444 · info@oyagroup.com · www.oyagroup.com

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